Main Street Blog

This blog is intended to be informational and a source of new ideas. The opinions of the posters are not necessarily the views of the Michigan State Housing Development Authority.

By Joe Borgstrom, Director
Specialized Technical Assistance
& Revitalization Strategy Division
Michigan State Housing Development Authority

A funny thing hit me the other day. I was reading an article about a group that was opposing the demolition of a building in a historic part of their town. The funny thing wasn’t the protest or even the demolition. For some reason the thought of the demolition of part of Genesee Valley Shopping Center a few years ago jumped in my head. “Genesee Valley” was the mall my family went to growing up. It is located in Flint Township and among other times, I remember loading the entire family up at Christmas time to do the annual family outing.

A few years ago they built a new free-standing restaurant that looks a lot like the kind that’s being built at the new lifestyle centers. In order to do that, they had to knock down a pretty good chunk of the old mall. My honest response at the time was that I thought it was a sad and desperate attempt by the mall to remain relevant. Kind of like the person who pursues every plastic surgery to hang on to their looks instead of aging gracefully. What struck me as funny was the fact that no one protested or even had a negative thing to say. I don’t recall any letters to the editor or people chaining themselves to the aging structure. Why is that? Why, on one hand will people literally chain themselves to buildings to prevent their demolition, and on the other be met with complete apathy?
 
Why is there a national movement to restore historic downtowns but nothing to save dying malls? To an entire generation, the mall, in essence, has been our downtown. We had our pictures taken with Santa, hung out there as teenagers, spent numerous dates at the megaplex, rented our hideous prom tuxedos, and probably bought our first tie there. Any Gen Xer who has seen "Mall Rats" can identify. So why did I (and I assume many others) simply not care when part of my youth met the wrecking ball? (Ok, so it wasn’t the whole mall that was knocked down, but the more I thought about it, the more I realized I probably wouldn’t care if they had razed the whole thing.)  Do I not have a sense of nostalgia? No, that’s not it. I still care about the downtown in my hometown of Holly. I care what happens there, though I spent far less time and money than in the mall. Why is that?
 
On the surface, it seems almost hypocritical. And it is, until you realize it’s about the people and their history. When you went to Chess King (anyone remember that one?) at the mall and bought a shirt, someone you didn’t know waited on you, the money went to some company whose owner you never saw in a place that was aesthetically sterile and owned by some company somewhere else. It was a transaction, plain and simple. Not evil or immoral, just business.
 
Meanwhile, when I was a kid and went to McKay’s Hardware in downtown Holly, I remember the people and how friendly they were and how they knew where everything was and the wall of Little League team photos from sponsoring at least ten years worth of teams. I remember the store taking up three storefronts and was a virtual labyrinth with nooks and crannies filled with hardware treasures. There was more than stuff there. There was a staff who knew what you meant when you said, “that hook with the little thingy at the end.” There was adventure as you explored the store and a friendly face at the counter who told you to have a good day and meant it.
 
The mall was the scene of, well, the mall. Downtown Holly was the scene of a 100+ years of people living. People lived above their shops, people passed through on trains, we gathered at many of the churches to get married, baptize our children and said our final goodbyes to loved ones. All of our parades went through downtown, Mac’s Pharmacy had an old fashioned soda shop, famed prohibitionist Cary Nation swung her ax through the row of bars and saloons that earned the nickname “Battle Alley” for its number of brawls, and we had street dances where we weren’t expected to buy anything, just have a good time. Did we buy things downtown? Sure. But it wasn’t its sole purpose, like malls.
 
Maybe we care about downtowns more because they're made up of our neighbors and not a big corporate entity. Maybe we identify with the fact almost every building is different and is owned by someone doing their own thing. Maybe we just root for the underdog. Maybe we see a little bit of ourselves in all of those things and downtowns connect us to them.
 
Maybe we see their potential as our own.

Why do people at large care more about downtowns than malls? Downtowns aren’t just about transactions, they’re about life.

 

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Comments

Doug
Tuesday, June 29, 2010 7:43 AM
Very nice, brings back memories of when I was a kid, my friends dad and his hardware store, my second grade teacher and her little market, then the mall came! The mall was cool to be in and all that but when I think back I don't think of the mall, but I do think of the hardware store and Mr. Rusconi, and the market with Mrs Curtis...lasting impressions in Guilford, CT. New owners of both stores these days but there still there!
Shaun Smakal
Tuesday, June 29, 2010 8:30 AM
Hey Joe! (That'd be a great name for a song...)

Just wanted to throw a few thoughts your way. First, I've commented on a similar topic on a local blog here: http://downtownflint.blogspot.com/2010/05/celebrating-suburbia.html and you might find it interesting.

First, it's my understanding that, like so many malls across the U.S., the demolition project you mention wasn't done to accomodate the restaurant. In fact, it was part of a comprehensive, outdoor, 'lifestyle center' development--which is ppresently anchored by a bar & grill, bookstore and online-university (crazy!). The only part of the mall that was demo'd was actually a 6-year-old (new) addition built to accomodate...I forget the retailer. The free-standing restaurant came much later, as, I believe, part of the development's later phases. Compare/contrast the irony of this to the original mall developments by Victor Gruen!

Second, I agree with the economic/thinly layered vs. social/thickly layered dicotomy of the mall vs. traditional downtown. However, I have to think we can sit back and think this only through the virtue of hind-sight. The unfortunate reality is that the vast, sweeping majority of downtowns (Holly included) have been dealt serious blows and suffered through decades of societal investment that deliberately prevented a 'thicker,' more meaningful process of development and community investment. It's only now that we're recognizing this and developing strategies to counter-act it. Downtowns are, generally-speaking, pale shadows of their former selves.

Third, I'm pretty sure that most people (the vast majority of people?) actually don't care about downtowns. It's an unfortunate and unhealthy reality, but most people left urban centers deliberately (for better or worse) and few are returning or care to return. Many of those that do are carrying some decidedly un-downtown-like baggage and their interactions are as thin as the malls, or worse, founded on a false perception of history--facadism, rose-colored glasses, nostalgia...

Fourth, we're now looking at an urban resurgence--now a part of federal policy! Great! But it's being driven, by-and-large, by a suburban generation of people who have no connection to what actual downtowns used to be, how they functioned, or what they meant. Cities from New York to San Francisco (whipped up by the marketing and glitzy campaigns of Vancouver, BC) are suburbanizing at a considerable pace, the gated communities growing upward instead of outward and their culture, social ties and economies thinning as a result.

Overall, we all must be very careful about the pictures we're painting of downtowns--especially small, "traditional" downtowns--and that the campaign for their return doesn't become one of putting the mall back downtown--I'd argue that much of what we've seen with 'urbanism' is just that. Neither true urbanism (though I guess it's fair to ask "what IS urbanism?"), nor suburbia, 'Cappuccino Urbanism' is a very real threat to accomplishing a better, "thicker," more meaningful place--whether it's in a traditional downtown or in a vibrant, urbanizing suburban location.
MI Main Street
# MI Main Street
Tuesday, June 29, 2010 9:01 AM
Thank you Doug & Shaun for your comments.

Shaun, I don't disagree with a lot of your points (potential gentrification, etc.) but my point is that people DO care about downtowns, whether or not they use that term or not.

First, there is currently over 2,200 communities across the country that have adopted a historic preservation-based redevelopment model (Main Street). These are mostly volunteer-driven public-private partnerships where both the unit of government and the private sector come together to revitalize the downtown.

Second, the overall design shift of corporate shopping centers to mimic downtowns, including social event programming (Eastwood Town Center in Lansing, as an example, does live music in their courtyard area every Thursday). They are trying damn hard to be downtowns (and are getting pretty good at it.) They recognize the value of the design of downtown, but lack in authenticity.

Third, during 2008-9 national chain stores saw retail sales plummet as much as 28% while independents in organizaed areas (like Main Streets) only saw a 5% decrease. People are voting with their dollars to support Mom & Pops.

Fourth, we are seeing a tremendous amount of relative investment in downtowns across Michigan, even in a down economy. Meanwhile, strip retail development vacancy rates are getting higher and higher. As a state, we are already facing the challenge of overbuilt retail areas (aka Greyfields) in suburban locations.

My point of bringing up Genesee Valley (regardless of the timing) is that no one protested even a partial demolition of the structure. In the meetings we've had already in Flint during the Downtowns of Promise, there's a significant portion of folks who would protest the demolition of any structure downtown, including arguably the worst kept building: Genesee Towers. There is an inherent caring about our downtowns even if it is those of we suburbanites who feel a responsibility to do it.

There are a few more reasons I could give, including enviromental, but it comes down to the fact people DO care about downtown more than the malls. Otherwise, no one would've showed up for our visioning sessions for the Downtowns of Promise, participate in Main Street programs or even volunteer at downtown events.

Cindy
Wednesday, June 30, 2010 8:29 AM
I was getting ready to write a response after reading Shaun's comments when I scrolled down and saw that you said it all! Way to go, Joe! Nice article and great response. People DO care about Downtowns!!!!
Shaun Smakal
Wednesday, June 30, 2010 1:35 PM
Oh indeed. My apologies if I appeared to suggest that no one cares about downtowns. That wasn't my intent. I, myself, care very deeply, perhaps too much.

But I must cling stead-fastly to my flagpole of caution. It was some very caring people who drove 3 decades of urban renewal projects that, in most every instance, did more harm to the downtowns they were saving, than good. It's very caring people in Vancouver's downtown (3rd densest business district in the world after New York and Tokyo, the last I knew) who are pushing out vibrancy and life because such things are often loud, unattractive and wake them up at nights. It's very caring people who 'preserve' neighborhoods because it keeps there property value stable, keeps "those" people out, and maintains the status quo.

Again, don't get me wrong. I'm very proud of what you, MSHDA, and your partners across the state are doing and I'm proud to be a part of the process here in Flint--I heard great things about you and the program two weeks ago during trips to Rogers City and Boyne City as part of a 'Sustainable Urbanism' mini-course offered by Doug Farr at the UM Biological Station in Pellston. Here especially, it is setting an example that runs counter to the mentalities I've noted in the paragraph above. Long a silent witness to this downfall of good intentions, I feel it necessary to voice them to reinforce the action needed to be taken by everyone to keep them at bay. I want to work towards keeping our downtowns and downtowns everywhere authentic.

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