ShopMIDowntown

What is the "ShopMIDowntown Holiday Challenge"?

It is a campaign challenging Michigan's residents to spend 75% of their holiday shopping dollars in Michigan’s downtowns and Michigan Main StreetSM districts. We have created a Facebook page for the campaign where we are asking people to post pictures and video of their favorite downtown stores. Please review the ShopMIDowntown contest rules. People who post pictures or video will be automatically entered into a random drawing to win an overnight stay at one of the following establishments:

Manistee, Clare, Marshall, Boyne City and Hart are recognized Michigan Main Street© districts.

When is the “ShopMIDowntown Holiday Challenge”?

The campaign will run from November 8 through December 31, 2010.

Who is involved?

A number of statewide partners are presenting the challenge including the Michigan Main Street Center @ Michigan State Housing Development Authority (MSHDA), the Small Business Association of Michigan (SBAM), the Michigan Downtown Association (MDA), the Michigan Municipal League (MML), the Community Economic Development Association of Michigan (CEDAM), The National Trust’s Main Street Center, Main Street Oakland County, Local First and Buy Michigan Now!

Who can participate?

Shoppers are invited to make purchases in locally-owned businesses in any community with a traditional downtown or an officially designated Michigan Main StreetSM district. For a complete list of Michigan Main StreetSM districts, click here.

How can my community use this?

Help spread the word and ask the residents of your community to take the Challenge and shop their downtown this holiday season

  1. Remind customers and residents to post pictures or video to the Facebook page.
  2. Create your own "Holiday Challenge" or "Shop Local" campaign.
  3. Issue your own press release putting your own local spin on the challenge. 
  4. Use the resources located below and on the News & Events - Resources page.  

Why was the “ShopMIDowntown Holiday Challenge” created?

The past few years have been tough on local retailers. The state’s, and nation’s, economic health has not been what was in years past. The partners wanted to organize a statewide campaign to help raise awareness that Michigan residents' purchases, particularly during the holiday season, can have a dramatic effect on the economic health of their local economy. In short, supporting locally owned small businesses creates jobs.

The “ShopMIDowntown Holiday Challenge” was inspired by a campaign in Sparta, Michigan. Sparta’s “Christmas in Sparta” campaign features a video blog highlighting the various purchases being made downtown.

Resources

Whether you are a downtown retailer or someone who wants to help spread the word about the "ShopMIDowntown Holiday Challenge," we have resources to help you.

"What is the ShopMIDowntown Holiday Challenge" This quick one-page overview helps explain what the challenge is and how to participate.

Logos

Help spread the word by using the ShopMIDowntown Holiday Challenge logo as a Facebook or Twitter profile picture or download the logo to create your own brochure or handout.

Retailers

You can help promote the challenge and have your business promoted in the process by using these downloads to post in your window and hand out to your customers.

For official contest rules, click here: